November 30th, 2010 
admin The Consumer Experience of Premium Rate Services’ top ten findings are:
1. Consumers need clarity in promotions and clear terms and conditions
2. Consumers find it hard to pinpoint 087 and mobile costs
3. Mobile phone reverse-charge services top consumer complaints
4. Any consumer can be vulnerable depending on their situation
5. Lack of interest in available services is the main reason for not using PRS
6. Consumers promote PRS by word-of-mouth
7. High earners most likely to vote on reality TV shows, such as The X Factor
8. Londoners are most likely to use premium SMS services, Highlanders and South-Westerners are least likely
9. Consumers expect network providers to provide a ‘safety net’ when using PRS and this helps to drive use of services
10. Consumers take comfort that services are regulated, although they aren’t necessarily aware that they are
To read The Consumer Experience of Premium Rate Services and related reports, please click here.
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